Articles

  1. Do I Need To Focus On Just One Struggle?
  2. How Can I Pitch a Bolder, More Edgy Consulting Engagement?
  3. Do I Need to Address a Hard Struggle?
  4. Was I Just Lucky or Is My Idea Solid?
  5. How Do I Know I've Built Too Much Product?
  1. What Are Sellable Ways to Package up (my) Skills as Services?
  2. How to Get Better Consulting Clients without Being Too Sales-y
  3. How to Increase Ebook Sales without ‘Buy Now’ Pop-ups?
  4. How to Increase Newsletter Signups without Being Pushy?
  5. How Do I Increase Conversion Rates Without Being a Slimy Jerk?
  6. How Can I Prove That My Version B Will Be Better?
  7. How Much Traffic Do I Need To Start Doing A/B Testing?
  8. An Example Of An Unconventional Landing Page
  9. I Don't Know If My Page Is Any Good
  10. How Can I Improve The Design Of This Landing Page Without Too Much Effort?
  11. Re-writing Headings That Just Highlight The Benefits
  12. How To Quickly Tweak Text On Your Landing Page Directly In The Browser
  13. Would I Be Wasting My Time Going After An Idea With Competitors?
  14. How Long Landing Pages Make Calls-To-Action Work
  15. For My Landing Page Call to Action: Appointment or Email?
  16. Writing Outreach (Cold) Emails That Will Be Welcomed
  17. Writing Outreach (Cold) Emails, The Basic Lessons To Get Started
  18. Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales
  19. Sadly Found A Competitor For My Product. How Do I Make Mine Better?
  20. How Do I Know My Product Is Ready To Launch? I Want It To Be Perfect!
  21. How to Select Buyers for Purchase Story Interviews
  22. Too Few of My Freemium Users Are Converting To Paying Customers
  23. How to Record Buyer Interviews
  24. What Questions Should I Ask During a Buyer Interview?
  25. Purchase Interview: Two Ebooks Purchased Together
  26. Try "When"
  27. When a Feature Is Not a Feature
  28. Digging the Purchase Story for Gold
  29. The Interview and the Timeline Diagram
  30. Industry Standard Pricing (No Such Thing)
  31. The Product, The Newsletter and The Professional Services
  32. Changing Orbit: Selling Your Idea
  33. Purchase Interview: $450 Pair of Winter Boots
  34. The Number One Competitor of Your Product
  35. Purchase Decisions: The Four Forces at Play
  36. Introduction to the Jobs-To-Be-Done Theory, Through Three Example Purchases
  37. What Cryptocurrencies Are Hired To Do

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