Articles

Read how to sharpen your own stuff with these articles on the Jobs-to-be-done theory, copywriting, putting together service packages, conducting purchase interviews, and more.

New articles every Friday. Be notified when new ones are out.

  1. When Freelancers Don't Need a Website Showcasing: brandbot.ca
  2. Should I Use a Ballsy Tone, or Stick with Corporate Wording? Showcasing: ratemymyeeting.co
  3. Productized Services: From a Variety of Skills to a Value-Ladder Showcasing: consulting.joreteg.com
  4. Level 3 Sharpening for Xebel.co
  5. Level 3 Sharpening: So You Can Rely Less on Sales
  1. The Itch to Create - Part 3: Incorporating Outside Advice
  2. The Itch to Create - Part 2: Making Your Idea Inevitable
  3. The Itch to Create - Part 1: Getting Clarity on Why
  4. What Does It Mean to Compete Against 'Nothing'? Showcasing: sendhoney.com
  5. Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: basecamp.com + 5 more
  6. Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing: apple.com, intercom.com
  7. Is Your Product a 'Yes', a 'No', or a 'Not Yet'? Showcasing: colorways.club
  8. But How Will This Affect My Bounce Rate?
  9. Sharpening Your Packaged Service Offerings
  10. How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done?
  11. Sharp Example: applicationemail.com
  12. What's the Minimum to Make My Landing Page Communicate I Understand the Struggle?
  13. Packaging a Sharp Service, But without a Public Price
  14. How Do You Productize a Consulting Call?
  15. How to Add Modesty to Your Intros as a Freelancer
  16. Rewriting Common Mental Models About Introducing Yourself as a Freelancer
  17. Do I Need To Focus On Just One Struggle?
  18. How Can I Pitch a Bolder, More Edgy Consulting Engagement?
  19. Do I Need to Address a Hard Struggle?
  20. Was I Just Lucky or Is My Idea Solid?
  21. How Do I Know I've Built Too Much Product?
  22. What Are Sellable Ways to Package up (my) Skills as Services?
  23. How to Get Better Consulting Clients without Being Too Sales-y
  24. How to Increase Ebook Sales without ‘Buy Now’ Pop-ups?
  25. How to Increase Newsletter Signups without Being Pushy?
  26. How Do I Increase Conversion Rates Without Being a Slimy Jerk?
  27. How Can I Prove That My Version B Will Be Better?
  28. How Much Traffic Do I Need To Start Doing A/B Testing?
  29. An Example Of An Unconventional Landing Page Showcasing: clean-ruby.com
  30. I Don't Know If My Page Is Any Good
  31. How Can I Improve The Design Of This Landing Page Without Too Much Effort?
  32. Re-writing Headings That Just Highlight The Benefits Showcasing: powercents.ca
  33. How To Quickly Tweak Text On Your Landing Page Directly In The Browser
  34. Would I Be Wasting My Time Going After An Idea With Competitors?
  35. How Long Landing Pages Make Calls-To-Action Work
  36. For My Landing Page Call to Action: Appointment or Email?
  37. Writing Outreach (Cold) Emails That Will Be Welcomed
  38. Writing Outreach (Cold) Emails, The Basic Lessons To Get Started
  39. Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales
  40. Sadly Found A Competitor For My Product. How Do I Make Mine Better?
  41. How Do I Know My Product Is Ready To Launch? I Want It To Be Perfect!
  42. How to Select Buyers for Purchase Story Interviews
  43. Too Few of My Freemium Users Are Converting To Paying Customers
  44. How to Record Buyer Interviews
  45. What Questions Should I Ask During a Buyer Interview?
  46. Purchase Interview: Two Ebooks Purchased Together
  47. Try "When"
  48. When a Feature Is Not a Feature
  49. Digging the Purchase Story for Gold
  50. The Interview and the Timeline Diagram
  51. Industry Standard Pricing (No Such Thing)
  52. The Product, The Newsletter and The Professional Services
  53. Changing Orbit: Selling Your Idea
  54. Purchase Interview: $450 Pair of Winter Boots
  55. The Number One Competitor of Your Product
  56. Purchase Decisions: The Four Forces at Play
  57. Introduction to the Jobs-To-Be-Done Theory, Through Three Example Purchases
  58. What Cryptocurrencies Are Hired To Do

Be Notified for More Articles Like These...

To learn to sharpen your own stuff.

Every Friday, be the first to know by getting a sharp email about the week's article.

Coming in the next few weeks, for example, we’ll be showcasing examples of some sharp pages, and how to make pages even sharper.

Plus, receive a link to a video of a presentation I gave explaining the Jobs-To-Be-Done theory

Another option: on Twitter (@pascallaliberte), you'll get notified of new articles just the same, just a few days later.
With the email list, you get it first.