Articles

Read how to sharpen your own stuff with these articles on the Jobs-to-be-done theory, copywriting, putting together service packages, conducting purchase interviews, and more.

Published occasionally. Be notified when new ones are out.

117. Rewrite for InScheduler - Part 5: Tweaking the Pricing and Next Steps Showcasing: inscheduler.com
118. Rewrite for InScheduler - Part 4: Tweaking the Appeal Showcasing: inscheduler.com
119. Rewrite for InScheduler - Part 3: Testing the Site Against the Best Buyer Situation Showcasing: inscheduler.com
120. Rewrite for InScheduler - Part 2: Finding Situations Ripe for a Switch Showcasing: inscheduler.com
121. Rewrite for InScheduler - Part 1: Initial Run-Through Showcasing: inscheduler.com

112. Let Visitors Leave With Something Progress-ful Showcasing: payzip.co.uk
113. No Longer Cheap: Jobs-to-be-done Made Me a More Confident Buyer Showcasing: + more
114. When Your Product Looks Too Good To Be True Showcasing: forloop.ai, appbuildy.com
115. No, You Don't Need Social Proof Showcasing: + more
116. Copywriting Feedback for Akord: Getting the Main Headline Right Showcasing: akord.com
117. Product Sharpening: Feedback for ProdHunt Showcasing: prodhunt.com
118. Two Products Ideas for Sharpen.page Showcasing: + more
119. No-code Site Builders for Making Struggle-First Landing Pages Showcasing: sharpen.page
120. Fail Predictions: My Own Product Showcasing: sharpen.page
121. Fail Predictions: Sunshine Contacts Showcasing: + more
122. Your Product Might Fail, Push Through with These Perspectives Showcasing: + more
123. Level 3 Sharpening: Generate New Product Ideas Showcasing: + more
124. To Add Appeal, First Reduce Anxieties Showcasing: + more
125. Make a Worse Product (to Save It) Showcasing: + more
126. Ego Makes Good Products Fail (Remove Ego to See Reality) Showcasing: + more
127. Your Product Is Going to Fail Showcasing: + more
128. Teaching Your Clients: a Conflict of Interest? Showcasing: + more
129. Audience Building Mindsets Showcasing: + more
130. Via Negativa: Inverse Freelancing Advice Showcasing: + more
131. Via Negativa: Inverse Product Advice Showcasing: + more
132. Randomness and the Benefits of Freelancing Showcasing: + more
133. Measurements for Freelancers - Part 2: Starting With the End Showcasing: + more
134. Measurements for Freelancers - Part 1: Finding What Matters Showcasing: + more
135. Discouraging Your Clients (for more Antifragility) Showcasing: + more
136. The Itch to Create - Part 4: Judging Ideas for Demand Fit Showcasing: + more
137. Isn't Jobs-to-be-Done Just a Subjective Interpretation? Showcasing: + more
138. Remove Friction? No. Help Make Progress Showcasing: memberstack.io
139. Evaluating a Product Opportunity Showcasing: + more
140. Visitors Will Excuse Your Un-styled Landing Page Showcasing: productlistings.app
141. Communicating Your Product When It's Hard to Explain Showcasing: yourdailyniche.com
142. The Gap Between the Product and User Needs Showcasing: + more
143. When You Have to Find Buyers for Your Product Showcasing: + more
144. The Hero's Journey Metaphor: Multi-Outcome Products Showcasing: + more
145. Product Sharpening: Feedback for logology.co
146. When Funnels only Explain a Minority of Purchase Scenarios Showcasing: + more
147. A Bunch of Example Landing Pages With (Mostly) Just Text Showcasing: megcumby.com + 7 more
148. Mind-reading: Conducting Deep Research Using Multiple Passes Showcasing: + more
149. "Too Much Text": What to Do About that Feedback Showcasing: simplifychange.co.uk
150. Where Can I Learn More About Jobs-To-Be-Done? Showcasing: + more
151. Sharp Example: Palabra Sign-Up Forms Showcasing: palabra.io
152. The Best Order of Elements For Your Landing Page Showcasing: + more
153. Productized Services: Feedback for purplesoundstudios.com
154. Where to Listen More Deeply When There's a Deluge of Information Showcasing: + more
155. When I Suspect My Product Is Purchased for New Use Cases Showcasing: + more
156. Freelancing in a Recession: Roundup of Tips Showcasing: + more
157. When Your Software Proposes a Different Process Showcasing: monetohq.com
158. Selling When Times Are Rough Showcasing: + more
159. Page Feedback for minutesai.com
160. Freelancing for Two Markets At Once (Changing Your Website Too?) Showcasing: + more
161. When Freelancers Don't Need a Website Showcasing: brandbot.ca
162. Should I Use a Ballsy Tone, or Stick with Corporate Wording? Showcasing: ratemymyeeting.co
163. Productized Services: From a Variety of Skills to a Value-Ladder Showcasing: consulting.joreteg.com
164. Level 3 Sharpening for Xebel.co Showcasing: + more
165. Level 3 Sharpening: So You Can Rely Less on Sales Showcasing: + more
166. The Itch to Create - Part 3: Incorporating Outside Advice Showcasing: + more
167. The Itch to Create - Part 2: Making Your Idea Inevitable Showcasing: + more
168. The Itch to Create - Part 1: Getting Clarity on Why Showcasing: + more
169. What Does It Mean to Compete Against 'Nothing'? Showcasing: scheduleflowers.com
170. Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: basecamp.com + 5 more
171. Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing: apple.com, intercom.com
172. Is Your Product a 'Yes', a 'No', or a 'Not Yet'? Showcasing: colorways.club
173. But How Will This Affect My Bounce Rate? Showcasing: + more
174. Sharpening Your Packaged Service Offerings Showcasing: + more
175. How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done? Showcasing: + more
176. Sharp Example: applicationemail.com
177. What's the Minimum to Make My Landing Page Communicate I Understand the Struggle? Showcasing: + more
178. Packaging a Sharp Service, But without a Public Price Showcasing: + more
179. How Do You Productize a Consulting Call? Showcasing: + more
180. How to Add Modesty to Your Intros as a Freelancer Showcasing: + more
181. Rewriting Common Mental Models About Introducing Yourself as a Freelancer Showcasing: + more
182. Do I Need To Focus On Just One Struggle? Showcasing: + more
183. How Can I Pitch a Bolder, More Edgy Consulting Engagement? Showcasing: + more
184. Do I Need to Address a Hard Struggle? Showcasing: + more
185. Was I Just Lucky or Is My Idea Solid? Showcasing: + more
186. How Do I Know I've Built Too Much Product? Showcasing: + more
187. What Are Sellable Ways to Package up (my) Skills as Services? Showcasing: + more
188. How to Get Better Consulting Clients without Being Too Sales-y Showcasing: + more
189. How to Increase Ebook Sales without ‘Buy Now’ Pop-ups? Showcasing: + more
190. How to Increase Newsletter Signups without Being Pushy? Showcasing: + more
191. How Do I Increase Conversion Rates Without Being a Slimy Jerk? Showcasing: + more
192. How Can I Prove That My Version B Will Be Better? Showcasing: + more
193. How Much Traffic Do I Need To Start Doing A/B Testing? Showcasing: + more
194. An Example Of An Unconventional Landing Page Showcasing: clean-ruby.com
195. I Don't Know If My Page Is Any Good Showcasing: + more
196. How Can I Improve The Design Of This Landing Page Without Too Much Effort? Showcasing: + more
197. Re-writing Headings That Just Highlight The Benefits Showcasing: powercents.ca
198. How To Quickly Tweak Text On Your Landing Page Directly In The Browser Showcasing: + more
199. Would I Be Wasting My Time Going After An Idea With Competitors? Showcasing: + more
200. How Long Landing Pages Make Calls-To-Action Work Showcasing: + more
201. For My Landing Page Call to Action: Appointment or Email? Showcasing: + more
202. Writing Outreach (Cold) Emails That Will Be Welcomed Showcasing: + more
203. Writing Outreach (Cold) Emails, The Basic Lessons To Get Started Showcasing: + more
204. Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales Showcasing: + more
205. Sadly Found A Competitor For My Product. How Do I Make Mine Better? Showcasing: + more
206. How Do I Know My Product Is Ready To Launch? I Want It To Be Perfect! Showcasing: + more
207. How to Select Buyers for Purchase Story Interviews Showcasing: + more
208. Too Few of My Freemium Users Are Converting To Paying Customers Showcasing: + more
209. How to Record Buyer Interviews Showcasing: + more
210. What Questions Should I Ask During a Buyer Interview? Showcasing: + more
211. Purchase Interview: Two Ebooks Purchased Together Showcasing: + more
212. Try "When" Showcasing: + more
213. When a Feature Is Not a Feature Showcasing: + more
214. Digging the Purchase Story for Gold Showcasing: + more
215. The Interview and the Timeline Diagram Showcasing: + more
216. Industry Standard Pricing (No Such Thing) Showcasing: + more
217. The Product, The Newsletter and The Professional Services Showcasing: + more
218. Changing Orbit: Selling Your Idea Showcasing: + more
219. Purchase Interview: $450 Pair of Winter Boots Showcasing: + more
220. The Number One Competitor of Your Product Showcasing: + more
221. Purchase Decisions: The Four Forces at Play Showcasing: + more
222. Introduction to the Jobs-To-Be-Done Theory, Through Three Example Purchases Showcasing: + more
223. What Cryptocurrencies Are Hired To Do Showcasing: + more