Read how to sharpen your own stuff with these articles on the Jobs-to-be-done theory, copywriting, putting together service packages, conducting purchase interviews, and more.

New articles every Friday. Be notified when new ones are out.

  1. The Itch to Create - Part 4: Judging Ideas for Demand Fit Showcasing: + more
  2. Isn't Jobs-to-be-Done Just a Subjective Interpretation? Showcasing: + more
  3. Remove Friction? No. Help Make Progress Showcasing:
  4. Evaluating a Product Opportunity Showcasing: + more
  5. Visitors Will Excuse Your Un-styled Landing Page Showcasing:
  1. Communicating Your Product When It's Hard to Explain Showcasing:
  2. The Gap Between the Product and User Needs Showcasing: + more
  3. When You Have to Find Buyers for Your Product Showcasing: + more
  4. The Hero's Journey Metaphor: Multi-Outcome Products Showcasing: + more
  5. Product Sharpening: Feedback for
  6. When Funnels only Explain a Minority of Purchase Scenarios Showcasing: + more
  7. A Bunch of Example Landing Pages With (Mostly) Just Text Showcasing: + 7 more
  8. Mind-reading: Conducting Deep Research Using Multiple Passes Showcasing: + more
  9. "Too Much Text": What to Do About that Feedback Showcasing:
  10. Where Can I Learn More About Jobs-To-Be-Done? Showcasing: + more
  11. Sharp Example: Palabra Sign-Up Forms Showcasing:
  12. The Best Order of Elements For Your Landing Page Showcasing: + more
  13. Productized Services: Feedback for
  14. Where to Listen More Deeply When There's a Deluge of Information Showcasing: + more
  15. When I Suspect My Product Is Purchased for New Use Cases Showcasing: + more
  16. Freelancing in a Recession: Roundup of Tips Showcasing: + more
  17. When Your Software Proposes a Different Process Showcasing:
  18. Selling When Times Are Rough Showcasing: + more
  19. Page Feedback for
  20. Freelancing for Two Markets At Once (Changing Your Website Too?) Showcasing: + more
  21. When Freelancers Don't Need a Website Showcasing:
  22. Should I Use a Ballsy Tone, or Stick with Corporate Wording? Showcasing:
  23. Productized Services: From a Variety of Skills to a Value-Ladder Showcasing:
  24. Level 3 Sharpening for Showcasing: + more
  25. Level 3 Sharpening: So You Can Rely Less on Sales Showcasing: + more
  26. The Itch to Create - Part 3: Incorporating Outside Advice Showcasing: + more
  27. The Itch to Create - Part 2: Making Your Idea Inevitable Showcasing: + more
  28. The Itch to Create - Part 1: Getting Clarity on Why Showcasing: + more
  29. What Does It Mean to Compete Against 'Nothing'? Showcasing:
  30. Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: + 5 more
  31. Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing:,
  32. Is Your Product a 'Yes', a 'No', or a 'Not Yet'? Showcasing:
  33. But How Will This Affect My Bounce Rate? Showcasing: + more
  34. Sharpening Your Packaged Service Offerings Showcasing: + more
  35. How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done? Showcasing: + more
  36. Sharp Example:
  37. What's the Minimum to Make My Landing Page Communicate I Understand the Struggle? Showcasing: + more
  38. Packaging a Sharp Service, But without a Public Price Showcasing: + more
  39. How Do You Productize a Consulting Call? Showcasing: + more
  40. How to Add Modesty to Your Intros as a Freelancer Showcasing: + more
  41. Rewriting Common Mental Models About Introducing Yourself as a Freelancer Showcasing: + more
  42. Do I Need To Focus On Just One Struggle? Showcasing: + more
  43. How Can I Pitch a Bolder, More Edgy Consulting Engagement? Showcasing: + more
  44. Do I Need to Address a Hard Struggle? Showcasing: + more
  45. Was I Just Lucky or Is My Idea Solid? Showcasing: + more
  46. How Do I Know I've Built Too Much Product? Showcasing: + more
  47. What Are Sellable Ways to Package up (my) Skills as Services? Showcasing: + more
  48. How to Get Better Consulting Clients without Being Too Sales-y Showcasing: + more
  49. How to Increase Ebook Sales without ‘Buy Now’ Pop-ups? Showcasing: + more
  50. How to Increase Newsletter Signups without Being Pushy? Showcasing: + more
  51. How Do I Increase Conversion Rates Without Being a Slimy Jerk? Showcasing: + more
  52. How Can I Prove That My Version B Will Be Better? Showcasing: + more
  53. How Much Traffic Do I Need To Start Doing A/B Testing? Showcasing: + more
  54. An Example Of An Unconventional Landing Page Showcasing:
  55. I Don't Know If My Page Is Any Good Showcasing: + more
  56. How Can I Improve The Design Of This Landing Page Without Too Much Effort? Showcasing: + more
  57. Re-writing Headings That Just Highlight The Benefits Showcasing:
  58. How To Quickly Tweak Text On Your Landing Page Directly In The Browser Showcasing: + more
  59. Would I Be Wasting My Time Going After An Idea With Competitors? Showcasing: + more
  60. How Long Landing Pages Make Calls-To-Action Work Showcasing: + more
  61. For My Landing Page Call to Action: Appointment or Email? Showcasing: + more
  62. Writing Outreach (Cold) Emails That Will Be Welcomed Showcasing: + more
  63. Writing Outreach (Cold) Emails, The Basic Lessons To Get Started Showcasing: + more
  64. Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales Showcasing: + more
  65. Sadly Found A Competitor For My Product. How Do I Make Mine Better? Showcasing: + more
  66. How Do I Know My Product Is Ready To Launch? I Want It To Be Perfect! Showcasing: + more
  67. How to Select Buyers for Purchase Story Interviews Showcasing: + more
  68. Too Few of My Freemium Users Are Converting To Paying Customers Showcasing: + more
  69. How to Record Buyer Interviews Showcasing: + more
  70. What Questions Should I Ask During a Buyer Interview? Showcasing: + more
  71. Purchase Interview: Two Ebooks Purchased Together Showcasing: + more
  72. Try "When" Showcasing: + more
  73. When a Feature Is Not a Feature Showcasing: + more
  74. Digging the Purchase Story for Gold Showcasing: + more
  75. The Interview and the Timeline Diagram Showcasing: + more
  76. Industry Standard Pricing (No Such Thing) Showcasing: + more
  77. The Product, The Newsletter and The Professional Services Showcasing: + more
  78. Changing Orbit: Selling Your Idea Showcasing: + more
  79. Purchase Interview: $450 Pair of Winter Boots Showcasing: + more
  80. The Number One Competitor of Your Product Showcasing: + more
  81. Purchase Decisions: The Four Forces at Play Showcasing: + more
  82. Introduction to the Jobs-To-Be-Done Theory, Through Three Example Purchases Showcasing: + more
  83. What Cryptocurrencies Are Hired To Do Showcasing: + more

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