Articles

Read how to sharpen your own stuff with these articles on the Jobs-to-be-done theory, copywriting, putting together service packages, conducting purchase interviews, and more.

New articles every Friday. Be notified when new ones are out.

  1. Level 3 Sharpening for Xebel.co
  2. Level 3 Sharpening: So You Can Rely Less on Sales
  3. The Itch to Create - Part 3: Incorporating Outside Advice
  4. The Itch to Create - Part 2: Making Your Idea Inevitable
  5. The Itch to Create - Part 1: Getting Clarity on Why
  1. What Does It Mean to Compete Against 'Nothing'? Showcasing: sendhoney.com
  2. Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: basecamp.com + 5 more
  3. Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing: apple.com, intercom.com
  4. Is Your Product a 'Yes', a 'No', or a 'Not Yet'? Showcasing: colorways.club
  5. But How Will This Affect My Bounce Rate?
  6. Sharpening Your Packaged Service Offerings
  7. How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done?
  8. Sharp Example: applicationemail.com
  9. What's the Minimum to Make My Landing Page Communicate I Understand the Struggle?
  10. Packaging a Sharp Service, But without a Public Price
  11. How Do You Productize a Consulting Call?
  12. How to Add Modesty to Your Intros as a Freelancer
  13. Rewriting Common Mental Models About Introducing Yourself as a Freelancer
  14. Do I Need To Focus On Just One Struggle?
  15. How Can I Pitch a Bolder, More Edgy Consulting Engagement?
  16. Do I Need to Address a Hard Struggle?
  17. Was I Just Lucky or Is My Idea Solid?
  18. How Do I Know I've Built Too Much Product?
  19. What Are Sellable Ways to Package up (my) Skills as Services?
  20. How to Get Better Consulting Clients without Being Too Sales-y
  21. How to Increase Ebook Sales without ‘Buy Now’ Pop-ups?
  22. How to Increase Newsletter Signups without Being Pushy?
  23. How Do I Increase Conversion Rates Without Being a Slimy Jerk?
  24. How Can I Prove That My Version B Will Be Better?
  25. How Much Traffic Do I Need To Start Doing A/B Testing?
  26. An Example Of An Unconventional Landing Page Showcasing: clean-ruby.com
  27. I Don't Know If My Page Is Any Good
  28. How Can I Improve The Design Of This Landing Page Without Too Much Effort?
  29. Re-writing Headings That Just Highlight The Benefits
  30. How To Quickly Tweak Text On Your Landing Page Directly In The Browser
  31. Would I Be Wasting My Time Going After An Idea With Competitors?
  32. How Long Landing Pages Make Calls-To-Action Work
  33. For My Landing Page Call to Action: Appointment or Email?
  34. Writing Outreach (Cold) Emails That Will Be Welcomed
  35. Writing Outreach (Cold) Emails, The Basic Lessons To Get Started
  36. Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales
  37. Sadly Found A Competitor For My Product. How Do I Make Mine Better?
  38. How Do I Know My Product Is Ready To Launch? I Want It To Be Perfect!
  39. How to Select Buyers for Purchase Story Interviews
  40. Too Few of My Freemium Users Are Converting To Paying Customers
  41. How to Record Buyer Interviews
  42. What Questions Should I Ask During a Buyer Interview?
  43. Purchase Interview: Two Ebooks Purchased Together
  44. Try "When"
  45. When a Feature Is Not a Feature
  46. Digging the Purchase Story for Gold
  47. The Interview and the Timeline Diagram
  48. Industry Standard Pricing (No Such Thing)
  49. The Product, The Newsletter and The Professional Services
  50. Changing Orbit: Selling Your Idea
  51. Purchase Interview: $450 Pair of Winter Boots
  52. The Number One Competitor of Your Product
  53. Purchase Decisions: The Four Forces at Play
  54. Introduction to the Jobs-To-Be-Done Theory, Through Three Example Purchases
  55. What Cryptocurrencies Are Hired To Do

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