Read how to sharpen your own stuff with these articles on the Jobs-to-be-done theory, copywriting, putting together service packages, conducting purchase interviews, and more.

New articles every Friday. Be notified when new ones are out.

  1. When Funnels only Explain a Minority of Purchase Scenarios Showcasing: + more
  2. A Bunch of Example Landing Pages With (Mostly) Just Text Showcasing: + 7 more
  3. Mind-reading: Conducting Deep Research Using Multiple Passes Showcasing: + more
  4. "Too Much Text": What to Do About that Feedback Showcasing:
  5. Where Can I Learn More About Jobs-To-Be-Done? Showcasing: + more
  1. Sharp Example: Palabra Sign-Up Forms Showcasing:
  2. The Best Order of Elements For Your Landing Page Showcasing: + more
  3. Productized Services: Feedback for
  4. Where to Listen More Deeply When There's a Deluge of Information Showcasing: + more
  5. When I Suspect My Product Is Purchased for New Use Cases Showcasing: + more
  6. Freelancing in a Recession: Roundup of Tips Showcasing: + more
  7. When Your Software Proposes a Different Process Showcasing:
  8. Selling When Times Are Rough Showcasing: + more
  9. Page Feedback for
  10. Freelancing for Two Markets At Once (Changing Your Website Too?) Showcasing: + more
  11. When Freelancers Don't Need a Website Showcasing:
  12. Should I Use a Ballsy Tone, or Stick with Corporate Wording? Showcasing:
  13. Productized Services: From a Variety of Skills to a Value-Ladder Showcasing:
  14. Level 3 Sharpening for Showcasing: + more
  15. Level 3 Sharpening: So You Can Rely Less on Sales Showcasing: + more
  16. The Itch to Create - Part 3: Incorporating Outside Advice Showcasing: + more
  17. The Itch to Create - Part 2: Making Your Idea Inevitable Showcasing: + more
  18. The Itch to Create - Part 1: Getting Clarity on Why Showcasing: + more
  19. What Does It Mean to Compete Against 'Nothing'? Showcasing:
  20. Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: + 5 more
  21. Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing:,
  22. Is Your Product a 'Yes', a 'No', or a 'Not Yet'? Showcasing:
  23. But How Will This Affect My Bounce Rate? Showcasing: + more
  24. Sharpening Your Packaged Service Offerings Showcasing: + more
  25. How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done? Showcasing: + more
  26. Sharp Example:
  27. What's the Minimum to Make My Landing Page Communicate I Understand the Struggle? Showcasing: + more
  28. Packaging a Sharp Service, But without a Public Price Showcasing: + more
  29. How Do You Productize a Consulting Call? Showcasing: + more
  30. How to Add Modesty to Your Intros as a Freelancer Showcasing: + more
  31. Rewriting Common Mental Models About Introducing Yourself as a Freelancer Showcasing: + more
  32. Do I Need To Focus On Just One Struggle? Showcasing: + more
  33. How Can I Pitch a Bolder, More Edgy Consulting Engagement? Showcasing: + more
  34. Do I Need to Address a Hard Struggle? Showcasing: + more
  35. Was I Just Lucky or Is My Idea Solid? Showcasing: + more
  36. How Do I Know I've Built Too Much Product? Showcasing: + more
  37. What Are Sellable Ways to Package up (my) Skills as Services? Showcasing: + more
  38. How to Get Better Consulting Clients without Being Too Sales-y Showcasing: + more
  39. How to Increase Ebook Sales without ‘Buy Now’ Pop-ups? Showcasing: + more
  40. How to Increase Newsletter Signups without Being Pushy? Showcasing: + more
  41. How Do I Increase Conversion Rates Without Being a Slimy Jerk? Showcasing: + more
  42. How Can I Prove That My Version B Will Be Better? Showcasing: + more
  43. How Much Traffic Do I Need To Start Doing A/B Testing? Showcasing: + more
  44. An Example Of An Unconventional Landing Page Showcasing:
  45. I Don't Know If My Page Is Any Good Showcasing: + more
  46. How Can I Improve The Design Of This Landing Page Without Too Much Effort? Showcasing: + more
  47. Re-writing Headings That Just Highlight The Benefits Showcasing:
  48. How To Quickly Tweak Text On Your Landing Page Directly In The Browser Showcasing: + more
  49. Would I Be Wasting My Time Going After An Idea With Competitors? Showcasing: + more
  50. How Long Landing Pages Make Calls-To-Action Work Showcasing: + more
  51. For My Landing Page Call to Action: Appointment or Email? Showcasing: + more
  52. Writing Outreach (Cold) Emails That Will Be Welcomed Showcasing: + more
  53. Writing Outreach (Cold) Emails, The Basic Lessons To Get Started Showcasing: + more
  54. Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales Showcasing: + more
  55. Sadly Found A Competitor For My Product. How Do I Make Mine Better? Showcasing: + more
  56. How Do I Know My Product Is Ready To Launch? I Want It To Be Perfect! Showcasing: + more
  57. How to Select Buyers for Purchase Story Interviews Showcasing: + more
  58. Too Few of My Freemium Users Are Converting To Paying Customers Showcasing: + more
  59. How to Record Buyer Interviews Showcasing: + more
  60. What Questions Should I Ask During a Buyer Interview? Showcasing: + more
  61. Purchase Interview: Two Ebooks Purchased Together Showcasing: + more
  62. Try "When" Showcasing: + more
  63. When a Feature Is Not a Feature Showcasing: + more
  64. Digging the Purchase Story for Gold Showcasing: + more
  65. The Interview and the Timeline Diagram Showcasing: + more
  66. Industry Standard Pricing (No Such Thing) Showcasing: + more
  67. The Product, The Newsletter and The Professional Services Showcasing: + more
  68. Changing Orbit: Selling Your Idea Showcasing: + more
  69. Purchase Interview: $450 Pair of Winter Boots Showcasing: + more
  70. The Number One Competitor of Your Product Showcasing: + more
  71. Purchase Decisions: The Four Forces at Play Showcasing: + more
  72. Introduction to the Jobs-To-Be-Done Theory, Through Three Example Purchases Showcasing: + more
  73. What Cryptocurrencies Are Hired To Do Showcasing: + more

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