Articles

Read how to sharpen your own stuff with these articles on the Jobs-to-be-done theory, copywriting, putting together service packages, conducting purchase interviews, and more.

New articles every Friday. Be notified when new ones are out.

60. Level 3 Sharpening for Xebel.co
61. Level 3 Sharpening: So You Can Rely Less on Sales
62. The Itch to Create - Part 3: Incorporating Outside Advice
63. The Itch to Create - Part 2: Making Your Idea Inevitable
64. The Itch to Create - Part 1: Getting Clarity on Why

55. What Does It Mean to Compete Against 'Nothing'? Showcasing: sendhoney.com
56. Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: basecamp.com + 5 more
57. Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing: apple.com, intercom.com
58. Is Your Product a 'Yes', a 'No', or a 'Not Yet'? Showcasing: colorways.club
59. But How Will This Affect My Bounce Rate?
60. Sharpening Your Packaged Service Offerings
61. How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done?
62. Sharp Example: applicationemail.com
63. What's the Minimum to Make My Landing Page Communicate I Understand the Struggle?
64. Packaging a Sharp Service, But without a Public Price
65. How Do You Productize a Consulting Call?
66. How to Add Modesty to Your Intros as a Freelancer
67. Rewriting Common Mental Models About Introducing Yourself as a Freelancer
68. Do I Need To Focus On Just One Struggle?
69. How Can I Pitch a Bolder, More Edgy Consulting Engagement?
70. Do I Need to Address a Hard Struggle?
71. Was I Just Lucky or Is My Idea Solid?
72. How Do I Know I've Built Too Much Product?
73. What Are Sellable Ways to Package up (my) Skills as Services?
74. How to Get Better Consulting Clients without Being Too Sales-y
75. How to Increase Ebook Sales without ‘Buy Now’ Pop-ups?
76. How to Increase Newsletter Signups without Being Pushy?
77. How Do I Increase Conversion Rates Without Being a Slimy Jerk?
78. How Can I Prove That My Version B Will Be Better?
79. How Much Traffic Do I Need To Start Doing A/B Testing?
80. An Example Of An Unconventional Landing Page Showcasing: clean-ruby.com
81. I Don't Know If My Page Is Any Good
82. How Can I Improve The Design Of This Landing Page Without Too Much Effort?
83. Re-writing Headings That Just Highlight The Benefits
84. How To Quickly Tweak Text On Your Landing Page Directly In The Browser
85. Would I Be Wasting My Time Going After An Idea With Competitors?
86. How Long Landing Pages Make Calls-To-Action Work
87. For My Landing Page Call to Action: Appointment or Email?
88. Writing Outreach (Cold) Emails That Will Be Welcomed
89. Writing Outreach (Cold) Emails, The Basic Lessons To Get Started
90. Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales
91. Sadly Found A Competitor For My Product. How Do I Make Mine Better?
92. How Do I Know My Product Is Ready To Launch? I Want It To Be Perfect!
93. How to Select Buyers for Purchase Story Interviews
94. Too Few of My Freemium Users Are Converting To Paying Customers
95. How to Record Buyer Interviews
96. What Questions Should I Ask During a Buyer Interview?
97. Purchase Interview: Two Ebooks Purchased Together
98. Try "When"
99. When a Feature Is Not a Feature
100. Digging the Purchase Story for Gold
101. The Interview and the Timeline Diagram
102. Industry Standard Pricing (No Such Thing)
103. The Product, The Newsletter and The Professional Services
104. Changing Orbit: Selling Your Idea
105. Purchase Interview: $450 Pair of Winter Boots
106. The Number One Competitor of Your Product
107. Purchase Decisions: The Four Forces at Play
108. Introduction to the Jobs-To-Be-Done Theory, Through Three Example Purchases
109. What Cryptocurrencies Are Hired To Do