Helping founders and product managers like you get into the minds of your buyers.

I’m Pascal Laliberté Pascal Laliberté, and I help founders and product managers like you get into the minds of your buyers.

  • … when you’re dealing with churn or lost deals and still don’t know why;
  • … when you’re an overworked PM or founder, and customer research keeps getting ignored;
  • … when you just took over a product you didn’t build;

Look below for ten articles over ten weeks (free), or work with me on customer research.

A few years of writing on buyer psychology

I’ve published 100+ articles on this site on getting into the mind of the buyer, on Jobs-to-be-Done, purchase-story interviews, churn, struggle-first landing pages, copywriting, and product discernment.

A sample of the archive:

Browse by topic on the articles page.

I also found it helpful to bring in someone else to listen to my calls, check my biases, and spot insights I'd miss.

@pascallaliberte has a sharp ear for customer research and analysis. He's been a huge help with analyzing my calls, comparing notes and takeaways.

—Brian Casel

I had been meaning to read Competing Against Luck, by Clayton M. Christensen, for a while now. I wanted to learn about the JTBD framework, but was put off by it because it felt remote to my daily product development work.

Pascal's articles were insightful interludes in my reading, providing perspectives on what it means to build a product that is relevant for users.

—Olivier Dupuis

If you want a guided path through that material — ten articles over ten weeks, tailored to your situation, free — start below.

Ten Articles on Buyer Psychology, Ten Weeks

Over ten weeks, you receive ten articles, adapted to your situation, on how to understand buyer motivation, purchase momentum, applying the Jobs-To-Be-Done theory to writing sales copy, and more.

Apply via email or learn more at /ten