Copywriting

It gets easier the more you get into the mind of your buyer. Articles on landing-page copy, struggle-first messaging, and how to write so people feel understood.

Browse everything by topic on the articles page. Ready to dig into your customers? Work with me.

• Writing Outreach (Cold) Emails, The Basic Lessons To Get Started
• Writing Outreach (Cold) Emails That Will Be Welcomed
• For My Landing Page Call to Action: Appointment or Email?
• How Long Landing Pages Make Calls-To-Action Work
• How To Quickly Tweak Text On Your Landing Page Directly In The Browser
• Re-writing Headings That Just Highlight The Benefits Showcasing: powercents.ca
• How Can I Improve The Design Of This Landing Page Without Too Much Effort?
• I Don't Know If My Page Is Any Good
• An Example Of An Unconventional Landing Page Showcasing: clean-ruby.com
• Do I Need To Focus On Just One Struggle?
• What's the Minimum to Make My Landing Page Communicate I Understand the Struggle?
• Sharp Example: applicationemail.com
• How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done?
• Sharpening Your Packaged Service Offerings
• But How Will This Affect My Bounce Rate?
• Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing: apple.com, intercom.com
• Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: basecamp.com + 5 more
• Should I Use a Ballsy Tone, or Stick with Corporate Wording? Showcasing: ratemymyeeting.co
• Page Feedback for minutesai.com
• When Your Software Proposes a Different Process Showcasing: monetohq.com
• The Best Order of Elements For Your Landing Page
• Sharp Example: Palabra Sign-Up Forms Showcasing: palabra.io
• "Too Much Text": What to Do About that Feedback Showcasing: simplifychange.co.uk
• Communicating Your Product When It's Hard to Explain Showcasing: yourdailyniche.com
• Visitors Will Excuse Your Un-styled Landing Page Showcasing: productlistings.app
• Fail Predictions: My Own Product Showcasing: sharpen.page
• Copywriting Feedback for Akord: Getting the Main Headline Right Showcasing: akord.com
• No, You Don't Need Social Proof
• When Your Product Looks Too Good To Be True Showcasing: forloop.ai, appbuildy.com
• Let Visitors Leave With Something Progress-ful Showcasing: payzip.co.uk
• Rewrite for InScheduler - Part 1: Initial Run-Through Showcasing: inscheduler.com
• Rewrite for InScheduler - Part 2: Finding Situations Ripe for a Switch Showcasing: inscheduler.com
• Rewrite for InScheduler - Part 3: Testing the Site Against the Best Buyer Situation Showcasing: inscheduler.com
• Rewrite for InScheduler - Part 4: Tweaking the Appeal Showcasing: inscheduler.com
• Rewrite for InScheduler - Part 5: Tweaking the Pricing and Next Steps Showcasing: inscheduler.com