About
I’m Pascal Laliberté. I run sharpen.page: a Product Sharpening Service.
I help founders and product managers get into the minds of their buyers — through Jobs-to-be-Done, purchase-story interviews, and customer research that clarifies what to build, fix, or say next.
More about me on pascallaliberte.me. Browse the articles archive, or work with me on customer research.
Ten Articles on Buyer Psychology, Ten Weeks
Over ten weeks, you receive ten articles, adapted to your situation, on how to understand buyer motivation, purchase momentum, applying the Jobs-To-Be-Done theory to writing sales copy, and more.