Consulting and Freelancing

Applying buyer psychology to consulting and freelancing. Start small, stay sharp — especially if you’re jumping from employment toward product.

Browse everything by topic on the articles page. Ready to dig into your customers? Work with me.

• Changing Orbit: Selling Your Idea
• The Product, The Newsletter and The Professional Services
• Industry Standard Pricing (No Such Thing)
• Try "When"
• Writing Outreach (Cold) Emails, The Basic Lessons To Get Started
• Writing Outreach (Cold) Emails That Will Be Welcomed
• For My Landing Page Call to Action: Appointment or Email?
• How to Increase Newsletter Signups without Being Pushy?
• How to Get Better Consulting Clients without Being Too Sales-y
• What Are Sellable Ways to Package up (my) Skills as Services?
• Was I Just Lucky or Is My Idea Solid?
• Do I Need to Address a Hard Struggle?
• How Can I Pitch a Bolder, More Edgy Consulting Engagement?
• Do I Need To Focus On Just One Struggle?
• Rewriting Common Mental Models About Introducing Yourself as a Freelancer
• How to Add Modesty to Your Intros as a Freelancer
• How Do You Productize a Consulting Call?
• Packaging a Sharp Service, But without a Public Price
• What's the Minimum to Make My Landing Page Communicate I Understand the Struggle?
• Sharp Example: applicationemail.com
• How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done?
• Sharpening Your Packaged Service Offerings
• Productized Services: From a Variety of Skills to a Value-Ladder Showcasing: consulting.joreteg.com
• When Freelancers Don't Need a Website Showcasing: brandbot.ca
• Freelancing for Two Markets At Once (Changing Your Website Too?)
• Selling When Times Are Rough
• Freelancing in a Recession: Roundup of Tips
• Productized Services: Feedback for purplesoundstudios.com
• Product Sharpening: Feedback for logology.co
• The Hero's Journey Metaphor: Multi-Outcome Products
• Discouraging Your Clients (for more Antifragility)
• Measurements for Freelancers - Part 1: Finding What Matters
• Measurements for Freelancers - Part 2: Starting With the End
• Randomness and the Benefits of Freelancing
• Via Negativa: Inverse Freelancing Advice
• Audience Building Mindsets
• Teaching Your Clients: a Conflict of Interest?