Buyer Research & Purchase Interviews

If cancellations or lost deals are pushing you into customer research, these articles are it. For hands-on interview work, see customer research.

Browse everything by topic on the articles page. Ready to dig into your customers? Work with me.

• Purchase Interview: $450 Pair of Winter Boots
• The Interview and the Timeline Diagram
• Digging the Purchase Story for Gold
• Purchase Interview: Two Ebooks Purchased Together
• What Questions Should I Ask During a Buyer Interview?
• How to Record Buyer Interviews
• How to Select Buyers for Purchase Story Interviews
• When I Suspect My Product Is Purchased for New Use Cases
• Where to Listen More Deeply When There's a Deluge of Information
• Mind-reading: Conducting Deep Research Using Multiple Passes
• When Funnels only Explain a Minority of Purchase Scenarios
• When You Have to Find Buyers for Your Product
• Evaluating a Product Opportunity
• Isn't Jobs-to-be-Done Just a Subjective Interpretation?
• Level 3 Sharpening: Generate New Product Ideas
• No Longer Cheap: Jobs-to-be-done Made Me a More Confident Buyer