If you had a deep understanding of the struggle your buyer is going through right before she comes to your marketing page, what type of page would you be making so she reacts to your site by saying “I feel understood!”.
Well: a Struggle-First page is what you’ll likely be making.
Coming soon, I’m going to start making videos on creating these Struggle-First pages.
- Using Squarespace
- Up next: Using Wordpress.com with the New Block Editor
- Using Wix
- Using Webflow
- Using WordPress with Divi
Here are some articles from this site that are a good starting point to learn about this Struggle-First page. Just so you know, every service page I’ve got on this site is an example of a Struggle-First page.
What does a Struggle-First page look like? Well, spoiler alert, you start the page by showing the visitor you understand their struggle so they react by saying “I feel understood!” That’s it? Well, actually, you continue showing the visitor you understand their struggle some more… Check these articles, and you’ll see.
Articles with Example Sites
Articles on Structuring a Struggle-First Page
Articles on Understanding Your Buyer’s Struggle
Articles on Improving a Struggle-First Page
Hope that helps!
Ottawa, Ontario, Canada
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