Struggle-First Landing Pages

Perfect when your audience has no established mindset for the solution. Struggle-first pages start by mirroring the struggle so visitors can say “I feel understood!”

Browse everything by topic on the articles page. Ready to dig into your customers? Work with me.

• Five Ways to Rejig a Product Page When It Doesn't Lead To Enough Sales
• How Long Landing Pages Make Calls-To-Action Work
• Re-writing Headings That Just Highlight The Benefits Showcasing: powercents.ca
• How Can I Improve The Design Of This Landing Page Without Too Much Effort?
• I Don't Know If My Page Is Any Good
• An Example Of An Unconventional Landing Page Showcasing: clean-ruby.com
• Do I Need to Address a Hard Struggle?
• Do I Need To Focus On Just One Struggle?
• What's the Minimum to Make My Landing Page Communicate I Understand the Struggle?
• Sharp Example: applicationemail.com
• How Does the Pain-Dream-Fix Page Structure Fit with Jobs-To-Be-Done?
• But How Will This Affect My Bounce Rate?
• Yeah but Apple and Intercom Design Their Pages Using Features and Benefits Showcasing: apple.com, intercom.com
• Four Ways to Tell Your Visitors 'There's a Better Way' Showcasing: basecamp.com + 5 more
• The Best Order of Elements For Your Landing Page
• Sharp Example: Palabra Sign-Up Forms Showcasing: palabra.io
• "Too Much Text": What to Do About that Feedback Showcasing: simplifychange.co.uk
• A Bunch of Example Landing Pages With (Mostly) Just Text Showcasing: megcumby.com + 7 more
• Visitors Will Excuse Your Un-styled Landing Page Showcasing: productlistings.app
• Fail Predictions: My Own Product Showcasing: sharpen.page