“I just don’t have time to learn this stuff by myself right now. I need a few pointers”
You know that when you’ll have put together something sharp on your website, you’ll be able to communicate your new specialty to some new people. Get the word out, get some new referrals, and get started from there.
But right now, you feel that the clock is ticking. You’re starting to get some attention, and what you got on your site won’t do.
But if you don’t want to put this until later…
visualize A Call to Help Pick What Should Come Next
By the end of the call, you’ll have:
- Obtained a clear sense of what you should do next, and confidence that it’ll do something good for you;
- Obtained an idea of how it is to work together;
- Obtained an idea of what I could do to help out, if a proposal from me would be a useful next step (I won’t try to upsell you).
CDN$ 250, after a back-and-forth over email before the call to get to know your situation a little bit more. I’ll send you an invoice after the call, and the call will be discounted if you choose to go through the /stepitup package.
To go ahead with the call:
Start by answering these questions found below and I’ll be following up within a day or two.
Maybe You Find Yourself in These Other Situations Instead
You’re Now Launching a New Solo Practice
Now’s the time to figure out what’s next and to invest in honing your specialty before you start spreading the word. Maybe you’ll say you do (insert result) for (insert audience). Or maybe you’ll focus on communicating the skills you bring. But if you’ve got the time to do the extra work, it’ll pay off to figure out the struggling moments of the people you want to help.
- Article: Do I Need to Address a Hard Struggle?
- Article: What Are Sellable Ways to Package up (my) Skills as Services?
- Article: How Can I Pitch a Bolder, More Edgy Consulting Engagement?
- Article: For My Landing Page Call to Action: Appointment or Email?
You’ve Made A Few Introductions Where You Didn't Sound Sharp Enough
As you’re switching to a new way of introducing what you do, you’ve had a couple chances to test your explanation, and it hasn’t come out quite right. You’d say it came out a little clumsy. Maybe it’s because you felt you needed to be sales-y, and that didn’t sit well with you.
- Article: How to Get Better Consulting Clients without Being Too Sales-y
- Article: Rewriting Common Mental Models About Introducing Yourself as a Freelancer
You’re Thinking of Putting Together an Informational Product
You’re thinking of putting together a course or an email sequence, an ebook or a guide. And you know you could help a general audience with some general information. But you know it’d be better to target some specific struggles with your informational product, so that it’s sharply created to be a more accessible option for your audience than to contact you outright. You want that informational product to compete against contacting you, not against everything else that’s on the market.
- Article: How to Increase Ebook Sales without ‘Buy Now’ Pop-ups?
- Article: The Number One Competitor of Your Product
You’ve Already Got a Product, and You Know Your Marketing Page Doesn't Do It Justice
You’re convinced. You understand the merit of communicating to the visitor that your product addresses their specific struggle right at the top of the page. As a result, you’d like to rewrite that whole page now. Instead of focusing on features and benefits, you want to communicate you understand their pain. You want your page to stop begging for a purchase, and instead focus on helping your visitor make progress – even if that means encouraging them to learn to do it themselves instead.
- Article: Five Ways to Rejig a Product Page When It Doesn’t Lead To Enough Sales
- Article: An Example Of An Unconventional Landing Page
You’ve Got Plenty of Sales with Your Product, but Could be Getting More…
You’ve got sales, and you’ve got traffic! And so it’s time to start testing some new versions of your marketing pages, to see if you can increase sales, and your ability to help the buyers make progress. So it’s time to interview your buyers, and start doing A/B testing.
- Article: What Questions Should I Ask During a Buyer Interview?
- Article: How Much Traffic Do I Need To Start Doing A/B Testing?
- Article: How Can I Prove That My Version B Will Be Better?
You’ve Hit a Snag with Your Product. You Thought You Knew, But No Longer Do...
Maybe you’re getting cancellations, or some of your product’s features aren’t getting used like you planned. You’ve been building and building, but you’ve had a bit of a surprise. Now you need to start questioning a little bit.
This situation might be a good fit for my /prioritize actually. If you like to start with a call and you end up going with that package, I’ll wave the fee for the consulting call.
“Ok, I’m Ready to Get Moving”
Please fill the questionnaire below, and I’ll write back with some follow-up questions. A reminder that the CDN$ 250 fee for the call and email exchange is waved if you decide you want to go with the /stepitup package or the /prioritize package.